Historic Penobscot Building to “Go Red” February 3rd in Support of American Heart Association

Posted on February 2, 2012

Downtown Detroit’s Historic Penobscot building will be illuminated in red lights this Friday, February 3rd in support of the American Heart Association’s national “Go Red for Women Day.”

The “Go Red for Women” movement, which aims to empower women to live longer, stronger, healthier lives by taking charge of their heart health, is encouraging women to learn the risk factors associated with heart disease and take action to prevent it. “We’re turning the Penobscot building red on Friday as a giant reminder for women to take control of their heart health,” said David Friedman, President & CEO of Friedman Integrated Real Estate Solutions. “The Penobscot’s landmark red beacon has historically served in the past as a guide for aviators looking to find their way. We’re hoping it can now serve as a reminder to women to make it their mission to learn more about this silent, hidden and often misunderstood disease.”

In addition to the Penobscot lighting, Friday’s “Go Red for Women Day” serves as the launch of Friedman Integrated Real Estate Solutions’ collaboration with the American Heart Association to help improve the cardiovascular health of its employee’s and its communities across the nation. “Heart disease is the No. 1 killer of women, and one in three women have some form of cardiovascular disease, often undetected,” said Melissa Thrasher, spokesperson for the American Heart Association. “To help change those statistics, it is imperative for companies such as Friedman to take part in Go Red for Women events in the hope of helping women learn about their personal risk of heart disease and give heart healthy tips that may lead to a healthier heart. We’re extremely excited to have them on-board and look forward to their collaboration on such events as our Metro Detroit Heart Walk in May.”

About the Penobscot Building

Rising forty-seven stories tall, the Penobscot Building remains one of Detroit’s most striking architectural landmarks. Designed by architect Wirt C. Rowland of Smith, Hinchman & Grylls the Penobscot stands as a striking symbol of the popular Art Deco decorative style of the 1920s featuring Native American motifs designed by famed sculptor Corrado Parducci. The H-shaped floor plan elegantly rises for thirty stories, with a series of cubed step-backs, culminating in a 12 foot diameter red beacon originally designed by the Claude Neon Company in 1928. Restored in 2011, the twelve feet in diameter red beacon is visible from forty miles and was historically used by aviators to find their way. The building is leased and managed by Friedman Integrated Real Estate Solutions.

About “Go Red for Women Day”

Go Red For Women